Inês Garoupa Talks Tech and Marketing

Inês finds women often get imposter syndrome. Her advice is to work hard and continue setting targets to achieve their best results. "Network with other leaders in the area, be professional, speak up, and always be responsible for your actions."

She believes all employees should support gender equality in the workplace.  There should be fair workplace policies and co-workers should support and stand up for each other.  The topic of diversity and inclusion should be part of the company's policies. "It is crucial to create space for women to speak up, encourage them to share their thoughts and ideas. Close the pay gap – raises and salaries should be equitable. Make sure all employees feel good, motivated, and happy in their workplace."

Many companies have come a long way in creating a fair workplace for women, however, they still have a long way to go. Inês recalls during her early professional years as a freelancer, she often worked mainly on behind-the-scenes tasks and was rarely given the opportunity to work on bigger projects. She noticed her male colleagues were often offered the bigger projects. This is why she believes it is important to distribute the work fairly and equally in the workplace.

The best professional advice she has ever received is to not take things personally and never stop learning.  Her motivation comes from her friends, family and team members. She believes in a strong support system and strives to do her best every day.

Are you interested in learning more about cybersecurity and marketing? Join us on March 31st for our Women in Tech webinar. Women across the world will be there to discuss challenges, achievements and answer any questions you may have!